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Why You’re Not Sleeping and What to Do About It!


It’s 2 AM. You’re staring at the ceiling, replaying every bad decision you’ve made since middle school and wondering why sleep seems to come so easily for everyone else—but not you.

Or maybe you do fall asleep, but three hours later, you’re wide awake, mind racing, wondering if this is just how life is now.

So you do what millions of people do: You reach for a sleep aid.

And that’s where the problem starts.

Because while prescription and over-the-counter sleep aids seem like an easy fix, they don’t actually solve your sleep problems—and in most cases, they make them worse.

Here’s what nobody tells you about sleep meds, why you’re actually not sleeping, and what you can do instead.

The Sleep Aid Epidemic (And Why It’s a Problem)

Right now, millions of people are relying on something to help them sleep.

📊 1 in 3 U.S. adults say they don’t get enough sleep.
📊 4% of adults regularly use prescription sleep aids.
📊 47% of Americans have tried natural sleep aids or supplements to help them fall or stay asleep.
📊 Over-the-counter sleep aids (antihistamines) are a $2 billion industry.
📊 Melatonin use has skyrocketed 500% since 1999.

If sleep aids actually worked long-term, these numbers would be going down.

But they’re not.

Because most sleep aids don’t fix the real problem.

Why Sleep Aids Don’t Work (At Least, Not How You Think They Do)

If you’ve ever woken up feeling groggy, foggy, and somehow more tired after using a sleep aid, that’s not in your head.

Here’s why:

1️⃣ They Knock You Out, But Don’t Improve Sleep Quality
Most sleep meds sedate you, but that’s not the same as natural, restorative sleep.

  • Prescription sleep aids (like Ambien and Lunesta) force your brain into a sedative state, but suppress REM sleep—which is critical for memory, mood, and emotional resilience.
  • OTC sleep aids (like Benadryl or ZzzQuil) block histamine, making you drowsy—but can leave you feeling hungover the next day and impair memory over time.

You might be unconscious for eight hours, but your brain isn’t doing what it’s supposed to during that time.

2️⃣ They Don’t Address the Root Cause of Your Sleep Issues
Most people who can’t sleep have underlying issues that meds don’t fix, like:

  • High nighttime cortisol (stress hormone overactivity).
  • Low serotonin (leading to low melatonin production).
  • Dysregulated circadian rhythm (your sleep-wake cycle is out of sync).
  • Deficiencies in key nutrients (magnesium, B6, omega-3s).

If you don’t address these problems, you’ll always need something to “force” you to sleep.

3️⃣ They Can Be Addictive (Even If You Don’t Realize It)
While most prescription sleep meds are technically “non-habit forming,” many people can’t sleep without them once they start using them regularly.

And even melatonin, the go-to “safe” sleep supplement, can disrupt your body’s ability to make its own melatonin when overused.

Translation: The more you rely on prescription sleep aids, the harder it gets to sleep naturally.

Why You’re Not Sleeping (And What to Do Instead)

Now that we know what doesn’t work, let’s talk about what does.

Here’s what’s actually messing with your sleep (and how to fix it naturally).

Problem #1: You Can’t Fall Asleep Because Your Mind Won’t Shut Off

You lay down exhausted, but the moment your head hits the pillow, your brain decides it’s time for:

  • Anxiety hour (where you overanalyze everything that happened today).
  • Memory lane (where you relive every embarrassing moment from your teenage years).
  • Doomscrolling (just to “check one more thing”).

🛑 The Problem: High nighttime cortisol.

If your stress hormone (cortisol) is still high at night, your nervous system is in fight-or-flight mode, making it impossible to relax.

🚀 The Fix: Mood+

Mood+ isn’t just for mood support—it helps lower nighttime cortisol, so you can actually wind down.

It contains adaptogens like ashwagandha and Relroa®, which help regulate stress hormones naturally—no grogginess, no dependence.

If you can’t sleep because your brain won’t shut up, this is what you need.

👉 Learn More About Mood+

Problem #2: You Can Fall Asleep, But You Can’t Stay Asleep

You drift off fine, but then:

  • You wake up at 2 AM and can’t fall back asleep.
  • Your sleep feels shallow and restless.
  • You wake up groggy, like you barely slept.

🛑 The Problem: Poor Deep & REM Sleep

You might be technically asleep, but your body isn’t cycling through the deep, restorative stages of sleep that actually matter.

🚀 The Fix: Sleep+

Sleep+ is clinically proven to increase deep and REM sleep—which is where real recovery happens.

Unlike melatonin (which only helps you fall asleep), Sleep+ helps you stay asleep and wake up feeling refreshed by helping your body make more of its own Melatonin with Maizinol® and 5-HTP.

👉 Learn More About Sleep+

What To Do Tonight (Instead of Reaching for a Sleep Aid)

1️⃣ If you can’t fall asleep → Try Mood+ to lower nighttime cortisol.
2️⃣ If you wake up in the middle of the night → Use Sleep+ to improve sleep cycles.
3️⃣ Get off screens an hour before bed. Blue light destroys melatonin.
4️⃣ Aim for a consistent bedtime. Yes, even on weekends.
5️⃣ Fix your gut health. 90% of serotonin (which converts into melatonin) is made in the gut.

In faith, fitness, and fortitude,
Tom Nikkola, CSCS

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